Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│
🍔

BURGER PRICE INDEX

Est. 2026 · 10 US Cities · Week of Nov 9

BPI Terminal — Weekly Edition
Monday, January 5, 2026 · Vol. I · burgerprice.com

Burger Market Sees Volatility; LA Rallies, Coastal Cities Correct

🏆

BOARD SHAKEUP

vs the prior available print · week of Dec 29

▲ Biggest climber: Los Angeles, up 6 spots to #3 (from #9). ▼ Biggest slide: Seattle, down 4 spots to #8 (from #4). 2 of 10 cities held their spot.

📊

MARKET OVERVIEW

The National Average Burger Price Index (BPI) closed the week at $15.31, a modest gain, but underlying sector rotation and regional divergence signal a complex market landscape. Los Angeles emerged as a significant outperformer, staging a powerful rally driven by robust demand in the premium segment, pushing its BPI up a remarkable 17.8%. Conversely, coastal markets in New Orleans, Seattle, and Boston experienced considerable pullbacks, suggesting profit-taking or a bearish divergence from the broader market. This whipsaw action indicates heightened sensitivity to regional economic indicators and evolving consumer preferences.

📈

THE TAPE

▲ 17.8%Los Angeles, CA
Los Angeles burgers rallied sharply, breaking through key resistance levels, likely on strong Q4 earnings reports from high-end purveyors.
BASKET MIXsame-store +4.4% (9/13 spots priced both weeks)
▼ 11.9%New Orleans, LA
The New Orleans burger market corrected significantly, testing support levels as investors re-evaluated its growth prospects.
BASKET MIXsame-store +1.4% (7/10 spots priced both weeks)
▼ 10.9%Seattle, WA
Seattle witnessed a substantial drawdown, potentially signaling a sector rotation away from established, mid-tier burger offerings.
REAL MOVEsame-store -7.0% (6/9 spots priced both weeks)
▼ 10.4%Boston, MA
Boston's burger index declined sharply, indicating a bearish sentiment and a potential re-pricing of the market following recent gains.
BASKET MIXsame-store -2.7% (7/10 spots priced both weeks)
▼ 4.4%San Francisco, CA
San Francisco's BPI experienced a moderate correction, but the downward trend warrants close observation for further downside potential.
REAL MOVEsame-store -0.7% (7/9 spots priced both weeks)

🧾 Same-store footnote: 3 of 5 tape moves this week are mostly basket mix (a 5-pt+ gap between the headline and the restaurants priced both weeks). See the Same-Store Board →

🏙️

CITY SPOTLIGHT: LOS ANGELES, CA

Los Angeles has proven to be the standout performer this week, with its BPI surging an impressive 17.8% to $16.03. This rapid ascent suggests a robust demand environment, particularly in the upper echelons of the market, as evidenced by the $38.00 high at Hinoki & The Bird. The market's ability to absorb higher price points and still demonstrate significant upward momentum points to strong consumer spending power and a favorable economic outlook within the region. The presence of a low-cost option at $4.65 from In-N-Out Burger also indicates a well-diversified market capable of catering to all investor profiles.

🍔

BURGER OF THE WEEK

Black Label Burger

$38.00
Minetta Tavern · New York, NY

The Black Label Burger at Minetta Tavern represents the pinnacle of the high-end burger segment, trading at a significant premium. Its valuation reflects exceptional quality and scarcity, commanding a substantial yield for discerning investors. While not accessible to all portfolios, it delivers alpha through unparalleled taste and experience, justifying its lofty price point in the current market.

📏

THE SPREAD

National Low
$4.65
In-N-Out Burger
Los Angeles, CA
National High
$38.00
Minetta Tavern
New York, NY

The spread between the national cheapest ($4.65) and most expensive ($38.00) burgers widened this week, highlighting significant market segmentation. This disparity underscores the divergence in regional economic conditions and consumer purchasing power, with New York's premium segment operating on an entirely different valuation model than the value-oriented markets seen elsewhere.

🎩

ANALYST'S CORNER: ON BUN STABILITY AND INFLATIONARY PRESSURES

This week's price action, particularly the sharp declines in coastal markets like Seattle and Boston, raises concerns about inflationary pressures on key input costs, such as premium beef and artisanal buns. While the national average BPI shows resilience, the significant drawdowns in specific regions suggest that producers are struggling to pass on rising costs to consumers without impacting demand. We are observing a potential decoupling between the fast-casual and fine-dining burger sectors, with the latter showing greater sensitivity to macroeconomic headwinds.

BPI WEEKLY · The Burger Price Index · Est. 2026 · View All Editions

SHARE THE PRINT

BPI Weekly — week of Jan 5, 2026: "Burger Market Sees Volatility; LA Rallies, Coastal Cities Correct" Los Angeles climbed 6 to #3 and Seattle slid 4 to #8. The tape doesn't care about your feelings. Read the print: https://burgerprice.com/newsletter/2026-01-05

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