Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│
🍔

BURGER PRICE INDEX

Est. 2026 · 10 US Cities · Week of Nov 9

BPI Terminal — Weekly Edition
Monday, July 13, 2026 · Vol. I · burgerprice.com

National BPI Sees Correction Amidst Regional Divergence; LA and SF Rally

🏆

BOARD SHAKEUP

vs the prior available print · week of Jul 6

▲ Biggest climber: Los Angeles, up 4 spots to #5 (from #9). ▼ Biggest slide: Portland, down 3 spots to #10 (from #7). 3 of 10 cities held their spot.

📊

MARKET OVERVIEW

The National Average Burger Price Index (BPI) experienced a slight correction this week, closing at $15.75, down 2.1% from the prior period. This movement suggests a broader market recalibration after recent gains. Sector rotation appears to be at play, with premium burger equities facing headwinds while certain mid-tier and value propositions show resilience. Regionally, the West Coast continues to exhibit volatility, with significant rallies in Los Angeles and San Francisco contrasting with declines in other major hubs. The East Coast also saw mixed signals, with New York holding steady at $20.96 while Boston experienced a notable pullback.

📈

THE TAPE

▲ 14.3%Los Angeles, CA
Los Angeles demonstrated remarkable strength, driven by strong demand for both its premium and value offerings, pushing the BPI significantly higher and signaling robust consumer appetite.
BASKET MIXsame-store -3.6% (8/10 spots priced both weeks)
▲ 9.8%San Francisco, CA
San Francisco's market also rallied, indicating a potential sector rotation into West Coast burger assets, possibly on the back of favorable local economic indicators.
REAL MOVEsame-store +5.6% (7/9 spots priced both weeks)
▼ 7.1%Portland, OR
Portland's burger market saw a sharp correction, breaking below key support levels and suggesting a bearish divergence from broader West Coast trends.
REAL MOVEsame-store -4.8% (9/10 spots priced both weeks)
▼ 6.2%Boston, MA
Boston's BPI experienced a significant sell-off, indicating potential profit-taking or a reassessment of its premium burger valuations.
REAL MOVEsame-store -5.4% (11/11 spots priced both weeks)
▼ 3.4%Nashville, TN
Nashville's market corrected downwards, reflecting broad weakness in the Southern burger sector and a move away from higher-priced items.
REAL MOVEsame-store -6.7% (8/12 spots priced both weeks)

🧾 Same-store footnote: 1 of 5 tape moves this week are mostly basket mix (a 5-pt+ gap between the headline and the restaurants priced both weeks). See the Same-Store Board →

🏙️

CITY SPOTLIGHT: LOS ANGELES, CA

Los Angeles has emerged as the week's top performer, with its BPI surging an impressive 14.3% to $15.55. This significant upward movement signals a strong recovery and potential for further gains. The market here is characterized by a wide dispersion of price points, from the aggressively priced In-N-Out Burger at $4.65 to the exclusive Hinoki & The Bird at $28.00, indicating a bifurcated demand structure that is currently favoring higher-value transactions.

The rapid appreciation in Los Angeles suggests robust investor confidence and consumer spending power within the region's burger sector. Analysts are closely watching to see if this momentum can be sustained, particularly given the strong performance across both the value and premium segments, which might indicate a broad-based economic recovery or a successful market positioning strategy.

Compared to the national average of $15.75, Los Angeles's BPI is performing slightly below, yet its trajectory this week is undeniably bullish. The diverse range of offerings, from fast-food staples to gourmet creations, provides a resilient market that can absorb various economic conditions, making it a key region to monitor for sector-wide trends.

🍔

BURGER OF THE WEEK

Cheeseburger

$4.65
In-N-Out Burger · Los Angeles, CA

This benchmark value offering continues to provide exceptional alpha at its price point. Its consistent quality and aggressive pricing solidify its position as a foundational asset in the fast-food burger portfolio. A must-have for any investor focused on the lower end of the market.

📏

THE SPREAD

National Low
$4.65
In-N-Out Burger
Los Angeles, CA
National High
$38.00
Minetta Tavern
New York, NY

This week's spread between the national cheapest ($4.65) and most expensive ($38.00) burger remains wide, highlighting significant stratification within the burger market. This divergence underscores the varying consumer purchasing power and willingness to invest in premium burger experiences across different regions. The substantial gap suggests distinct market segments operating with different economic drivers.

🎩

ANALYST'S CORNER: ON BUN FUTURES AND CONSUMER SEASONALITY

The summer months traditionally present a complex landscape for the burger market. While increased outdoor activity might suggest higher demand, seasonal factors can also influence ingredient costs and labor availability, impacting profit margins. We observed some weakness in traditionally strong summer markets like Portland and Boston, which could indicate that the anticipated seasonal tailwinds are not materializing as expected, or that these specific markets are facing idiosyncratic headwinds.

Conversely, the strong performance in Los Angeles and San Francisco warrants further investigation. It's possible that these regions are benefiting from a more resilient consumer base or are experiencing sector-specific growth unrelated to broader seasonal trends. The divergence between these West Coast markets and others like Portland suggests that regional economic factors and consumer confidence play a more significant role than simple seasonality.

Looking ahead, the BPI faces potential volatility. Investors should monitor the performance of value-oriented burger equities as a potential safe haven amidst broader market uncertainty. However, the resilience of premium burger markets in certain regions suggests that discerning consumers continue to seek out high-quality experiences, creating opportunities for carefully selected assets. The outlook remains cautiously optimistic, contingent on a stabilization of broader economic indicators and a clearer understanding of regional market dynamics.

BPI WEEKLY · The Burger Price Index · Est. 2026 · View All Editions

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BPI Weekly — week of Jul 13, 2026: "National BPI Sees Correction Amidst Regional Divergence; LA and SF Rally" Los Angeles climbed 4 to #5 and Portland slid 3 to #10. The tape doesn't care about your feelings. Read the print: https://burgerprice.com/newsletter/2026-07-13

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