Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│Austin BPI$10.51▼ -4.5%│Austin Low$5.15│Austin High$19.00│Boston BPI$15.20▼ -7.7%│Boston Low$5.99│Boston High$24.00│Chicago BPI$13.28▼ -1.5%│Chicago Low$5.89│Chicago High$27.00│Los Angeles BPI$16.22▲ +3.6%│Los Angeles Low$5.40│Los Angeles High$29.00│Nashville BPI$11.31▲ +0.6%│Nashville Low$5.49│Nashville High$19.00│New Orleans BPI$13.44▲ +7.1%│New Orleans Low$5.89│New Orleans High$21.00│New York BPI$21.32▲ +8.8%│New York Low$6.39│New York High$38.00│Portland BPI$13.30▲ +23.5%│Portland Low$5.89│Portland High$24.00│San Francisco BPI$16.77▲ +0.8%│San Francisco Low$5.95│San Francisco High$24.00│Seattle BPI$16.11▲ +9.7%│Seattle Low$5.70│Seattle High$26.00│
🍔

BURGER PRICE INDEX

Est. 2026 · 10 US Cities · Week of Nov 9

BPI Terminal — Weekly Edition
Monday, July 20, 2026 · Vol. I · burgerprice.com

National BPI Corrects Amidst Regional Volatility; Chicago Leads Sell-Off

🏆

BOARD SHAKEUP

vs the prior available print · week of Jul 13

▲ Biggest climber: New Orleans, up 6 spots to #3 (from #9). ▼ Biggest slide: Chicago, down 7 spots to #10 (from #3). 2 of 10 cities held their spot.

📊

MARKET OVERVIEW

The National Burger Price Index (BPI) experienced a significant correction this week, closing at $15.51, down from its previous highs. This broad-based decline was primarily driven by sharp sell-offs in key urban markets, signaling a potential shift in consumer sentiment or a reassessment of valuation multiples. While the national average retreated, pockets of strength emerged, particularly in the West Coast and Southern regions, indicating a bifurcated market dynamic. Investors are closely monitoring these divergent trends for signs of sector rotation within the broader fast-casual and fine-dining burger landscape.

📈

THE TAPE

▼ 25.3%Chicago, IL
Chicago's burger market experienced a dramatic downturn, breaking through key support levels. The sharp decline suggests significant bearish pressure, possibly due to overvaluation concerns or a contraction in local consumer spending.
BASKET MIXsame-store -8.7% (5/9 spots priced both weeks)
▲ 23.0%New Orleans, LA
The New Orleans BPI rallied impressively, defying the national trend. This surge indicates strong underlying demand and potentially an undervaluation relative to other major metropolitan areas.
BASKET MIXsame-store +9.3% (7/13 spots priced both weeks)
▼ 16.9%Los Angeles, CA
Los Angeles saw a substantial correction, indicating a risk-off sentiment among burger investors in the region. The significant drop may signal profit-taking after a period of strong performance.
BASKET MIXsame-store -5.7% (9/10 spots priced both weeks)
▲ 10.5%San Francisco, CA
San Francisco's burger market posted robust gains, outperforming the national average. This resilience suggests a strong consumer base and potential for continued appreciation.
BASKET MIXsame-store -1.6% (7/9 spots priced both weeks)
▲ 8.7%Boston, MA
Boston's BPI exhibited solid upward momentum, reflecting positive investor sentiment and stable demand within the city's competitive burger landscape.
REAL MOVEsame-store +8.8% (9/11 spots priced both weeks)

🧾 Same-store footnote: 4 of 5 tape moves this week are mostly basket mix (a 5-pt+ gap between the headline and the restaurants priced both weeks). See the Same-Store Board →

🏙️

CITY SPOTLIGHT: CHICAGO, IL

Chicago's burger market has been a bellwether for premium burger valuations, but this week saw a significant contraction, with the BPI falling 25.3% to $12.49. This dramatic decline, the largest weekly drop recorded, raises questions about the sustainability of the high-end burger segment in the Windy City. The average burger price in Chicago, previously a strong performer, now sits below the national average, a stark reversal of fortune. The wide spread between the low of $5.79 (McDonald's) and the high of $22.00 (Au Cheval) highlights the polarization within the market, with the high-end segment bearing the brunt of the sell-off.

🍔

BURGER OF THE WEEK

Cheeseburger (Double-Double)

$4.75
In-N-Out Burger · Los Angeles, CA

The In-N-Out Double-Double represents exceptional value, delivering a high-quality, consistent product at a price point that defies current market inflation. Its performance at the $4.75 mark provides a critical benchmark for value investors and suggests significant alpha generation in the budget segment.

📏

THE SPREAD

National Low
$4.75
In-N-Out Burger
Los Angeles, CA
National High
$38.00
Minetta Tavern
New York, NY

The national spread between the cheapest and most expensive burgers widened significantly this week, reaching $33.25. This divergence underscores the deep stratification within the burger market, reflecting varying consumer purchasing power and market segmentation across regions. The extreme values observed in both the low and high ends suggest a market undergoing significant re-pricing.

🎩

ANALYST'S CORNER: ON BUN STABILITY AND CONSUMER CONFIDENCE

This week's market action, particularly the sharp decline in Chicago and the resilience in New Orleans, prompts a closer examination of regional economic indicators and their correlation with burger price indices. The divergence suggests that while national economic headwinds may be present, localized consumer confidence and regional market dynamics are playing a more significant role in price discovery. The rapid ascent in markets like New Orleans, coupled with the steep correction in Chicago, presents a classic case of market overreaction and subsequent recalibration.

BPI WEEKLY · The Burger Price Index · Est. 2026 · View All Editions

SHARE THE PRINT

BPI Weekly — week of Jul 20, 2026: "National BPI Corrects Amidst Regional Volatility; Chicago Leads Sell-Off" New Orleans climbed 6 to #3 and Chicago slid 7 to #10. The tape doesn't care about your feelings. Read the print: https://burgerprice.com/newsletter/2026-07-20

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